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Saturday, August 29, 2009
Revolutionary Product
Our rally cry for the past few years has been:
Together we can
STOP
the evil spread of
LITE BEER
But lately, it's come to our attention that our focus has been wrong all along. So today, we're offering you the chance to get in on the ground floor of a revolution in brewing and t-shirt manufacturing.
For only $19.99 (plus S&H), we'll send you the finest quality, hand written letter "M" on a supremely manufactured duct tape backing. This "M" can be applied to your current Half Pints t-shirt and sported with pride at all future family gatherings, beer festivals, and outdoor patios.
No longer will you need to bear the shame of being a victim of the latest fad beer (red, hemp, maple, low carb, etc.). By making this statement you can warn the world, so future generations can be safe from the drivel foisted upon them. Call now and we'll include a second "M" for half price. But call quickly as supplies are limited and will run out when our 1000 foot roll of duct tape gives out.
Because together we can stop the evil spread of lime beer.
Together we can
STOP
the evil spread of
LITE BEER
But lately, it's come to our attention that our focus has been wrong all along. So today, we're offering you the chance to get in on the ground floor of a revolution in brewing and t-shirt manufacturing.
For only $19.99 (plus S&H), we'll send you the finest quality, hand written letter "M" on a supremely manufactured duct tape backing. This "M" can be applied to your current Half Pints t-shirt and sported with pride at all future family gatherings, beer festivals, and outdoor patios.
No longer will you need to bear the shame of being a victim of the latest fad beer (red, hemp, maple, low carb, etc.). By making this statement you can warn the world, so future generations can be safe from the drivel foisted upon them. Call now and we'll include a second "M" for half price. But call quickly as supplies are limited and will run out when our 1000 foot roll of duct tape gives out.
Because together we can stop the evil spread of lime beer.
Saturday, August 22, 2009
What's More Insulting?
It's time to play everyone's favourite gameshow: What's More Insulting?
Is it:
A) This billboard by a Toronto ad agency that's been causing a hubub in Vancouver?
B) The fact that some marketing genius thought it was a good idea?
or, C) That a beer company can claim to have the "colder beer" than the next guy, whatever the hell that means.
Any guesses?
No, sorry. You're all wrong. The answer was:
D) The fact that people continue to support a company that should be apologizing for its insipid beer not some stupid billboard.
Is it:A) This billboard by a Toronto ad agency that's been causing a hubub in Vancouver?
B) The fact that some marketing genius thought it was a good idea?
or, C) That a beer company can claim to have the "colder beer" than the next guy, whatever the hell that means.
Any guesses?
No, sorry. You're all wrong. The answer was:
D) The fact that people continue to support a company that should be apologizing for its insipid beer not some stupid billboard.
Monday, August 10, 2009
Humulus Ludicrous Day
The past week has gone by like a blur as we've been busy with the guys from the CCBA 30th Annual National convention. The brewerianist guys were a great bunch and seemed to enjoy the beer and our brewery quite a bit. I could tell because Friday night for me ended on a high (slightly sour) note with my rendition of "Cover of The Rolling Stone" at the hotel bar during karaoke. They didn't even boo me, but I think it's because I wasn't nearly as whacked out as Dr. Hook was... ever. Huzzah!
This Saturday (August 15th, 2009) we'll be celebrating the re-release of our Humulus Ludicrous Double IPA. For those of you unfamiliar with it, the Humulus is a hugely hoppy, bitter beer with intense citrus flavours from the ridiculous amount of hops we add to it.
It has been showered with critical acclaim since we first brewed it way back in 2007 for our first anniversary. A few months back, we received word that the Humulus was chosen as one of the Canadian representatives for authour Ben McFarland's new book, "World's Best Beers". Not so coincidentally, they chose our Burlywine too, but that's a story for December.
So, we've ordered up a few hundred soft pretzels from Lange's Pastry on Ellice, which we'll be serving out with some spicy hot mustard (preferably Elman's) on Saturday for all to enjoy. Come down to the brewery early and we'll make sure you get a quick tour, a small sample and a pretzel for your troubles. We're expecting a large crowd, given that the Humulus was so well received last time and we've been pestered incessantly since then as to when the next batch would be up.
Other News:
Phil's Pils fans (including Phil) will be happy to know that the yeast is scheduled to arrive later this week, and we'll be starting it up for brewing right away. We'll be blanketing the city with enough Phil's so you can all get your fix and then the Oktoberfest will arrive in mid-late September. Expect the Phil's to start showing up in late August at the stores.
Our special mystery beer is aging in the casks as we speak. The area around the casks is starting to smell like a distillery. Yum!
Labels: Beer Release, Books, Humulus Ludicrous, Phil's Pils, The Beers