It's time to play everyone's favourite gameshow: What's More Insulting?

Is it:

A) This billboard by a Toronto ad agency that's been causing a hubub in Vancouver?

B) The fact that some marketing genius thought it was a good idea?

or, C) That a beer company can claim to have the "colder beer" than the next guy, whatever the hell that means.


Any guesses?





No, sorry. You're all wrong. The answer was:

D) The fact that people continue to support a company that should be apologizing for its insipid beer not some stupid billboard.